What color is the dress? Why do some people see blue and black and some people see gold and white when looking at a single image of a dress? : r askscience Ellie Wilde EW35078 Dress Ellie Wilde Dresses Formal Approach 14 White Gold The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Gold Lace Royal Blue Velvet Open Back Prom Dress VQ High schoolers are desperate to get this viral 'It' prom dress with some trying to 'buy it off' one another A Line Gold Blue Lace Short Prom Dress, Cute Homecoming Dress with Beading US 4 Gold Blue