Tumblr Is Freaking Out Over the Color Changing Dress Business Insider WHAT COLOR IS THE DRESS? BLUE AND BLACK Dress or WHITE AND GOLD Dress? #TheDress (Viral Dress Meme) The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example So I searched up the black and blue dress : r opticalillusions Tweed A Line Mini Dress with Embossed Gold Buttons CITRINE & CIPHER Picture Of Viral Blue And Black Dress Also Shows White And Gold, And Twitter Is Arguing Over It Again Evie Magazine