FDA Reverses JUUL Marketing Ban: Key Insights FDA Rescinds Marketing Ban On Juul E CigarettesProducts Back Under Review FDA reverses US marketing halt on Juul vaping products FDA lifts ban on Juul Labs vaping products pending further scientific review The FDA rescinded its marketing ban on Juul products. Juul makes popular e cigarettes (vapes) and its advertising is alleged to have played a part in the rising youth e cigarette epidemic. FDA Suspends Ban on Juul While Vaping Company Appeals WSJ