After two costly vaping acquisitions (JUUL & NJOY), Altria shares are down 3% following the first ever authorization of non tobacco, non menthol flavored vapes. This once again raises questions around management's capital allocation in SBX Vape Review Flavors, Price, 25K Disposable & Metatine Vapes Altria Faces Juul Antitrust Trials As Valuation Discount Draws Attention Altria Swaps Juul Stake Once Worth $12.8 Billion for Some Vaping IP Bloomberg Juul Share Price Juul Investor Altria's Stock Price Has Fallen Amid Vaping Crackdown Altria Stock Price Falls 10% on Report FDA Will Ban Juul Products Markets Insider